Teenagers want to belong. In this way they are no different than most adults. And clothes, while certainly not the most important part of fitting in, can help. This is why an effort is made to provide a variety of clothing that kids find fashionable and appealing. What we used to call "cool." Now all our kids have to do is choose.
Needing a little help should not be embarrassing... but it can be. So promoting our efforts may defeat our purpose; helping kids belong. Therefore finding the right kids and offering them the opportunity to receive free clothing must be done carefully. For this we rely on the help of local school, church and neighborhood leaders.
Choosing is an important way for teenagers to express individuality. And what better way for kids to express themselves than deciding on their own clothes? But kids in need usually don't make it to the coolest stores or clothing outlets. When they do they rarely have the money to buy the hottest fashions. So we take our free mall to them.